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Neuromarketing: how our brains choose!
Course Objectives
- Recall the concept of marketing and its basic components
- Analyze from a neuroscientific perspective decision-making processes and purchasing behaviors
- Understand the mechanisms underlying some business successes and case studies
Notes
- The number of participants is small to ensure a nearly one-on-one relationship with the Trainer
- It is possible to adapt the format to specific business needs (tailor made)
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